Print Advertising

Advertising design refers to the creation of visual artwork used in advertisements (ads) for products and services. The designs used in advertising are created by graphic designers, professionals to create and execute brochures, direct mail, web ads, and print ads. The design elements used include fancy lettering, borders, cartoons, illustrations, and photographs. The main difference between ad design and regular mainstream artwork is that advertising art must be designed to reach and compel the target audience.